Website Analytics That Know the Difference
Cookie-free analytics that automatically separate real humans from AI bots and search crawlers. Accurate traffic metrics you can trust, without consent banners.
99.7%
bot vs human classification accuracy
0
cookies — no consent banners required
Human Visitors
128K
+6% vs last period
Page Views
312K
+11% vs last period
Bounce Rate
34%
-5% vs last period
Avg. Duration
2m 41s
+8% vs last period
Human Traffic, Last 30 days
Top Pages
Top Referrers
Automatic Visitor Classification
Every single visit to your website is automatically categorized into one of four types: human visitor, AI bot (GPTBot, ClaudeBot, etc.), search bot (Googlebot, Bingbot, etc.), or other bot. This happens at the point of data collection, so your analytics are clean from the start rather than requiring manual filtering after the fact.
Human
128K
+5% vs last period
AI Bot
42.5K
+24% vs last period
Search Bot
8.2K
-3% vs last period
Other Bot
3.1K
+1% vs last period
Geographic Insights Without IP Storage
See which countries your real human visitors come from, visualized on an interactive breakdown. We derive geographic data from IP addresses at the moment of the request but never store the IP itself. You get country-level insights for your actual audience without collecting or retaining any personally identifiable information.
Top Countries
Referrer Tracking
Understand which sources drive real human traffic to your site. See traffic from Google organic, social media platforms, direct visits, email campaigns, and referral sites. Because bot traffic is filtered out, your referrer data actually reflects how humans discover your content rather than being polluted by crawler activity.
Top Referrers
Device and Browser Analytics
Track the split between desktop, mobile, and tablet usage across your real human audience. See which browsers your visitors use and how device preferences change over time. This data is only for verified human visitors, so you get an accurate picture of how your audience accesses your site.
Page Performance Rankings
Discover which pages attract the most real human visitors versus which pages are mostly seen by bots. Identify your truly popular content based on human engagement rather than inflated bot metrics. Sort by human page views, compare against total views, and see the bot-to-human ratio for every page on your site.
Top Pages by Human Views
Privacy-First by Design
Rutt uses zero cookies, stores zero IP addresses, and collects zero personally identifiable information from your website visitors. There is no consent banner needed because there is nothing to consent to. Fully compliant with GDPR, CCPA, and PECR out of the box, with no configuration required.
Your Analytics Are Lying to You
If you are using traditional analytics without bot filtering, the numbers on your dashboard are inflated. Here is why that matters more than you think.
Bot traffic inflates your numbers and distorts decisions
AI crawlers and search bots can represent 20% to 40% of total page views on content-heavy sites. When these visits get counted as real traffic, your conversion rates look artificially low, your content performance metrics are unreliable, and you end up making marketing decisions based on data that includes non-human visitors. You might think a blog post is performing well when most of its "visitors" are GPTBot.
Google Analytics cannot distinguish AI bot traffic
Traditional analytics tools were built before AI crawlers existed. Google Analytics can filter some known bots, but it has no concept of "AI bot" as a visitor category and misses many of the newer crawlers entirely. You cannot see which AI companies are accessing your content, how often they visit, or which pages they prioritize, leaving a massive gap in your traffic understanding.
Privacy regulations are making cookie-based analytics harder
GDPR, CCPA, and similar regulations require cookie consent banners that reduce your tracked visitor count by 20% to 60%. Visitors who decline cookies disappear from your analytics entirely. You need a privacy-first approach that works without cookies, does not require consent banners, and still provides the traffic data you need to make informed decisions.
See Human Traffic Analytics in action
Start your 7-day free trial and explore the full dashboard.
Frequently Asked Questions
We use a multi-layered classification approach. First, we check the visitor's user-agent string against our database of 15+ known AI crawlers and all major search engine bots. For user agents that do not match a known bot signature, we apply behavioral heuristics and pattern analysis to identify automated traffic. The result is four clean categories: human, AI bot, search bot, and other bot.
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