Know Exactly Where You Stand Against Competitors
Every prompt check captures competitor mentions in the same AI responses. Side-by-side scores, per-model breakdowns, and alerts when a competitor surpasses you.
10
competitors tracked per site
24hr
alerts when competitors overtake you
Competitor Rankings
| # | Brand | Score |
|---|---|---|
| 1 | Your Brand | 73 +5 |
| 2 | Competitor A | 68 -2 |
| 3 | Competitor B | 61 +1 |
| 4 | Competitor C | 54 0 |
Your Score by Model
Your Score vs Competitor A, 30 days
Competitor Profiles
Add your competitors by name and Rutt automatically tracks their visibility alongside yours. Every prompt check analyzes the AI response for mentions of each competitor, so you get a complete competitive picture without any additional setup or cost. Track 2 competitors on Lite, 5 on Startup, 10 on Business, or unlimited on Enterprise.
| # | Brand | Score |
|---|---|---|
| 1 | Your Brand | 73 +5 |
| 2 | Competitor A | 68 -2 |
| 3 | Competitor B | 61 +1 |
| 4 | Competitor C | 54 0 |
Side-by-Side Score Comparison
See your visibility score next to every competitor on every prompt and every AI model. A single table view shows you exactly where you are winning, where you are losing, and where you are tied. Sort by model, by prompt, or by competitor to find the patterns that matter most to your strategy.
ChatGPT
Claude
Gemini
Perplexity
DeepSeek
Grok
Historical Trend Analysis
Track how your visibility score and your competitors' scores change over time. Overlay trend lines to spot when a competitor started gaining ground or when your content strategy started paying off. Correlate score changes with specific content you published or campaigns you ran to understand what actually moves the needle.
Score Trend vs Competitors
Opportunity Detection
Rutt automatically identifies prompts where competitors score high and you score low. These are your highest-value opportunities: specific questions where AI models recommend your competitors but not you. Each opportunity includes the exact prompt, the competitor's score, and your current score, so you know exactly what to optimize for.
Top Opportunities
Per-Model Competitive Breakdown
Different AI models favor different brands. You might dominate on ChatGPT but trail behind on Claude. The per-model breakdown shows you exactly which platforms favor which competitors, helping you prioritize where to focus your optimization efforts for maximum competitive impact.
Competitive Alerts
Set up automatic notifications for when a competitor surpasses your visibility score on any model or any prompt. Get alerted when a new competitor enters the AI-recommended landscape for your industry. These real-time alerts ensure you can respond quickly to competitive threats rather than discovering them weeks later.
Competitor "Acme Inc" surpassed you on Claude for "best analytics tools"
1 hour ago
New competitor "DataPulse" detected in AI responses for your prompts
4 hours ago
You overtook "RivalCo" on Perplexity for "AI monitoring platforms"
1 day ago
Weekly competitive report ready — 2 position changes detected
2 days ago
You Are Flying Blind Against Competitors in AI
You might know your Google search rankings relative to competitors, but you likely have zero data on how you compare in AI-generated answers. That blind spot is growing more costly every day.
Competitors may already outrank you in AI responses
When someone asks ChatGPT "What is the best tool for [your category]?" and your competitor appears first while you are nowhere in the answer, that is a lost customer you will never know about. Unlike search engine results where you can see the rankings, AI responses are invisible unless you are actively monitoring them. Your competitor might be winning dozens of AI-influenced purchase decisions every day without you realizing it.
There are no existing tools for AI visibility benchmarking
SEO tools like Ahrefs and Semrush show you search rankings, backlink profiles, and keyword positions. But none of them can tell you how you compare to competitors in AI-generated answers. This is an entirely new competitive dimension that existing tools simply do not measure. Without purpose-built competitor intelligence for AI visibility, you are missing the full picture of your competitive landscape.
AI model rankings change without warning
AI models update their training data, fine-tuning, and response algorithms on a continuous basis. A competitor that was invisible in ChatGPT responses last month might now be the top recommendation because they published authoritative content that got picked up in a training update. Without ongoing monitoring, you will not notice these shifts until the impact is already baked in.
See Competitor Intelligence in action
Start your 7-day free trial and explore the full dashboard.
Frequently Asked Questions
The number of competitor slots depends on your plan: 2 on Lite, 5 on Startup, 10 on Business, and unlimited on Enterprise. Competitors are tracked automatically as part of every prompt check at no additional cost. When Rutt queries an AI model with your monitoring prompt, it analyzes the full response for mentions of your brand and every configured competitor.
Start monitoring your
AI visibility today.
Join 500+ brands already tracking how AI models talk about their business.